/* ==========================================================================
   EH BEAT — SHARED STYLESHEET
   Used by: index/generic page, city landing pages (e.g. Boston), case-studies.
   Keep this file in the same directory as the HTML pages that reference it,
   or update the <link href="..."> path in each page to match where you host it.
   ========================================================================== */

:root{
  --ink:#0E1F1B;
  --ink-2:#152F29;
  --ink-3:#1D3E36;
  --paper:#F4EFE4;
  --gold:#E3A23B;
  --coral:#DD5B45;
  --line:#2A4740;
  --muted:#9FB3AC;
  --muted-2:#6E8880;
  --mono: 'IBM Plex Mono', ui-monospace, monospace;
  --sans: 'Inter', -apple-system, BlinkMacSystemFont, sans-serif;
  --display: 'Space Grotesk', var(--sans);
}

@import url('https://fonts.googleapis.com/css2?family=Space+Grotesk:wght@400;500;600;700&family=Inter:wght@400;500;600;700&family=IBM+Plex+Mono:wght@400;500&display=swap');

/* ---------- Reset & base ---------- */
main{background-color:#000;}
*{box-sizing:border-box; margin:0; padding:0;}
html{scroll-behavior:smooth;}
body{background:var(--ink); color:var(--paper); font-family:var(--sans); line-height:1.5; -webkit-font-smoothing:antialiased;}
img{max-width:100%; display:block;}
a{color:inherit;}
.wrap{max-width:1120px; margin:0 auto; padding:0 32px;}
section{padding:96px 0;}

.eyebrow{
  font-family:var(--mono); font-size:12.5px; letter-spacing:0.14em; text-transform:uppercase;
  color:var(--gold); display:flex; align-items:center; gap:10px; margin-bottom:18px;
}
.eyebrow::before{content:""; width:22px; height:1px; background:var(--gold); display:inline-block;}
.eyebrow.center{justify-content:center;}

/* ---------- Nav ---------- */
header{position:sticky; top:0; z-index:50; background:rgba(14,31,27,0.92); backdrop-filter:blur(8px); border-bottom:1px solid var(--line);}
nav{max-width:1120px; margin:0 auto; padding:20px 32px; display:flex; align-items:center; justify-content:space-between;}
.logo{font-family:var(--display); font-weight:700; font-size:20px; letter-spacing:-0.02em; display:flex; align-items:center; gap:2px;}
.logo .dot{color:var(--gold);}
.navlinks{display:flex; gap:32px; font-size:14.5px; color:var(--muted);}
.navlinks a:hover{color:var(--paper);}
.nav-cta{font-size:14px; font-weight:600; padding:10px 20px; background:var(--gold); color:var(--ink); border-radius:3px; white-space:nowrap;}
.nav-cta:hover{background:#EEB65C;}
@media (max-width:820px){ .navlinks{display:none;} }

/* ---------- Hero ---------- */
.hero{padding:80px 0 40px;}
.hero-inner{max-width:760px;}


.lede{font-size:18.5px; color:var(--muted); max-width:600px; margin-bottom:36px;}
.cta-row{display:flex; gap:16px; flex-wrap:wrap; margin-bottom:64px;}
.btn{display:inline-block; font-weight:600; font-size:15px; padding:14px 26px; border-radius:3px; text-decoration:none;}
.btn-primary{background:var(--gold); color:var(--ink);}
.btn-primary:hover{background:#EEB65C;}
.btn-ghost{border:1px solid var(--line); color:var(--paper);}
.btn-ghost:hover{border-color:var(--muted);}

/* ---------- Pulse cadence signature element ---------- */
.pulse-wrap{border-top:1px solid var(--line); border-bottom:1px solid var(--line); padding:22px 0;}
.pulse-caption{display:flex; justify-content:space-between; font-family:var(--mono); font-size:11px; color:var(--muted-2); margin-top:10px; letter-spacing:0.02em; flex-wrap:wrap; gap:8px;}
.pulse-svg path.beat{fill:none; stroke:var(--gold); stroke-width:1.6;}
.pulse-svg circle{fill:var(--coral);}

/* ---------- Stat strip ---------- */
.stat-strip{display:grid; grid-template-columns:repeat(4,1fr); gap:1px; background:var(--line); border:1px solid var(--line);}
.stat{background:var(--ink); padding:26px 24px;}
.stat .num{font-family:var(--mono); font-size:28px; color:var(--gold); display:block; margin-bottom:6px;}
.stat .label{font-size:12.5px; color:var(--muted);}
@media (max-width:760px){ .stat-strip{grid-template-columns:repeat(2,1fr);} }

/* ---------- Section headers ---------- */
.section-head{max-width:660px; margin-bottom:52px;}
h2{font-size:clamp(26px,3.4vw,38px); margin-bottom:16px;}
.section-head p{color:var(--muted); font-size:16px;}

/* ---------- Locale / context band ---------- */
.locale-band{border-top:1px solid var(--line); border-bottom:1px solid var(--line); padding:40px 0; background:var(--ink-2);}
.locale-band .wrap{display:flex; gap:40px; flex-wrap:wrap; align-items:flex-start;}
.locale-item{flex:1; min-width:220px;}
.locale-item h4{font-size:16px; margin-bottom:8px;}
.locale-item p{color:var(--muted); font-size:14px;}

/* ---------- Services grid ---------- */
.services-grid{display:grid; grid-template-columns:repeat(4,1fr); gap:1px; background:var(--line); border:1px solid var(--line);}
.service{background:var(--ink); padding:32px 26px 36px;}
.service .idx{font-family:var(--mono); font-size:12px; color:var(--coral); margin-bottom:18px; display:block;}
.service h3{font-size:18px; margin-bottom:10px;}
.service p{color:var(--muted); font-size:14px;}
@media (max-width:900px){ .services-grid{grid-template-columns:repeat(2,1fr);} }
@media (max-width:560px){ .services-grid{grid-template-columns:1fr;} }

/* ---------- Platform / clients strip ---------- */
.platform-strip, .clients-strip{display:flex; align-items:center; gap:28px; flex-wrap:wrap; border-top:1px solid var(--line); border-bottom:1px solid var(--line); padding:26px 0;}
.platform-label, .clients-label{font-family:var(--mono); font-size:12px; color:var(--muted-2); white-space:nowrap;}
.platform-list, .clients-list{display:flex; gap:26px; flex-wrap:wrap;}
.platform-list span, .clients-list span{font-family:var(--display); font-size:16px; color:var(--muted); font-weight:500;}

/* ---------- Case studies ---------- */
.case{border-top:1px solid var(--line); padding:76px 0;}
.case-top{display:flex; justify-content:space-between; align-items:flex-end; flex-wrap:wrap; gap:24px; margin-bottom:40px;}
.case-tag{font-family:var(--mono); font-size:13px; color:var(--muted-2);}
.case-title{font-size:clamp(24px,3.2vw,34px);}
.case-grid{display:grid; grid-template-columns:1.05fr 0.95fr; gap:52px; align-items:start;}
@media (max-width:860px){ .case-grid{grid-template-columns:1fr;} }
.case-copy p{color:var(--muted); margin-bottom:16px; font-size:15px;}
.case-copy strong{color:var(--paper);}
.case-stats{display:grid; grid-template-columns:1fr 1fr; gap:1px; background:var(--line); border:1px solid var(--line); margin-top:24px;}
.case-stats .stat{padding:20px;}
.case-stats .num{font-size:22px;}

/* image placeholder component */
.imgph{border:1px dashed var(--muted-2); background:repeating-linear-gradient(135deg, var(--ink-2), var(--ink-2) 10px, var(--ink-3) 10px, var(--ink-3) 20px); border-radius:4px; display:flex; flex-direction:column; align-items:center; justify-content:center; text-align:center; padding:26px 16px; gap:6px; margin-bottom:14px;}
.imgph .lbl{font-family:var(--mono); font-size:12px; color:var(--paper); letter-spacing:0.03em;}
.imgph .dim{font-family:var(--mono); font-size:11px; color:var(--muted-2);}
.imgph.tall{aspect-ratio:4/5;}
.imgph.wide{aspect-ratio:16/9;}
.imgph.square{aspect-ratio:1/1;}
figcaption{font-size:12px; color:var(--muted-2); margin-top:2px;}

/* proof note / caveat */
.note{border-left:2px solid var(--coral); padding:14px 20px; color:var(--muted); font-size:13.5px; margin-top:24px; background:var(--ink-2);}

/* ---------- Timeline ---------- */
.timeline{border-top:1px solid var(--line);}
.tl-row{display:grid; grid-template-columns:120px 1fr; gap:28px; padding:20px 0; border-bottom:1px solid var(--line);}
.tl-row .yr{font-family:var(--mono); color:var(--gold); font-size:14px; padding-top:2px;}
.tl-row .desc h4{font-size:16px; margin-bottom:4px;}
.tl-row .desc p{color:var(--muted); font-size:14.5px;}
.tl-source{font-size:12px; color:var(--muted-2); margin-top:4px;}

/* ---------- Bilingual demo ---------- */
.bilingual-demo{display:grid; grid-template-columns:1fr 1fr; gap:1px; background:var(--line); border:1px solid var(--line); margin-top:32px;}
.lang-card{background:var(--ink-2); padding:28px 26px;}
.lang-card .tag{font-family:var(--mono); font-size:11.5px; color:var(--muted-2); margin-bottom:14px; text-transform:uppercase; letter-spacing:0.08em;}
.lang-card h4{font-size:18px; margin-bottom:8px;}
.lang-card p{color:var(--muted); font-size:14px;}
.lang-card[dir="rtl"]{text-align:right; font-family:'Segoe UI', Tahoma, var(--sans);}
@media (max-width:700px){ .bilingual-demo{grid-template-columns:1fr;} }

/* MENA / reach chips */
.cities{display:flex; flex-wrap:wrap; gap:10px; margin-top:22px;}
.city-chip{font-family:var(--mono); font-size:12.5px; padding:7px 12px; border:1px solid var(--line); border-radius:20px; color:var(--muted);}

/* ---------- Repurposing / channel demo ---------- */
.repurpose-grid{display:grid; grid-template-columns:1.1fr 0.7fr 0.7fr 0.7fr; gap:16px; align-items:stretch; margin-top:44px;}
.channel-card{border-radius:6px; padding:20px; position:relative; overflow:hidden; display:flex; flex-direction:column; justify-content:flex-end; min-height:320px; border:1px solid var(--line);}
.channel-card .cap{font-family:var(--mono); font-size:11px; text-transform:uppercase; letter-spacing:.1em; color:rgba(244,239,228,0.75);}
.channel-card h4{font-size:16px; margin-top:6px; color:var(--paper);}
.channel-nl{background:linear-gradient(160deg,var(--ink-3),var(--ink));}
.channel-video{background:linear-gradient(160deg,var(--coral),#7a2c1f);}
.channel-post{background:linear-gradient(160deg,var(--gold),#8a5f1c);}
.channel-story{background:linear-gradient(160deg,#3d6a5f,#12241f);}
.arrow-row{display:flex; align-items:center; justify-content:center; color:var(--muted); font-family:var(--mono); font-size:12px; margin-top:18px; text-align:center;}
@media (max-width:860px){ .repurpose-grid{grid-template-columns:1fr 1fr;} }

/* ---------- Process steps ---------- */
.process-list{display:flex; flex-direction:column; margin-top:40px;}
.process-row{display:grid; grid-template-columns:70px 1fr 1fr; gap:24px; padding:26px 0; border-top:1px solid var(--line);}
.process-row:last-child{border-bottom:1px solid var(--line);}
.process-num{font-family:var(--display); font-weight:700; color:var(--coral); font-size:20px;}
.process-row h4{font-size:18px; font-weight:700; font-family:var(--display);}
.process-row p{color:var(--muted); font-size:14.5px; margin-top:6px;}
@media (max-width:700px){ .process-row{grid-template-columns:1fr; gap:8px;} }

/* ---------- Link-out card ---------- */
.case-link{border-top:1px solid var(--line); padding:64px 0; text-align:center;}
.case-link h3{font-size:clamp(22px,2.8vw,30px); max-width:600px; margin:0 auto 14px;}
.case-link p{color:var(--muted); max-width:520px; margin:0 auto 28px; font-size:15px;}

/* ---------- Testimonial ---------- */
.testi{border-top:1px solid var(--line); padding:88px 0; text-align:center;}
.testi blockquote{font-family:var(--display); font-size:clamp(22px,3vw,30px); max-width:760px; margin:0 auto 24px; line-height:1.35;}
.testi cite{font-family:var(--mono); font-size:13px; color:var(--muted-2); font-style:normal;}

/* ---------- Final CTA + form ---------- */
.final-cta{border-top:1px solid var(--line); padding:96px 0; text-align:center;}
.final-cta h2{max-width:620px; margin:0 auto 18px;}
.final-cta p{color:var(--muted); max-width:520px; margin:0 auto 32px;}

form{display:flex; flex-direction:column; gap:14px;}
form.centered{max-width:460px; margin:0 auto; text-align:left;}
input[type=text],input[type=email],textarea{background:var(--ink-2); border:1px solid var(--line); color:var(--paper); padding:13px 16px; border-radius:3px; font-family:inherit; font-size:14px;}
input:focus,textarea:focus{outline:2px solid var(--gold); outline-offset:1px;}
textarea{min-height:84px; resize:vertical;}
.opt-in{display:flex; align-items:flex-start; gap:10px; font-size:13px; color:var(--muted);}
.opt-in input{margin-top:3px;}
.submit-btn{background:var(--gold); color:var(--ink); border:none; padding:14px; border-radius:3px; font-family:var(--mono); font-weight:600; font-size:14px; cursor:pointer;}
.submit-btn:hover{background:#EEB65C;}

/* ---------- Footer ---------- */
footer{border-top:1px solid var(--line); padding:36px 0; font-size:13px; color:var(--muted-2);}
.foot-row{display:flex; justify-content:space-between; flex-wrap:wrap; gap:14px;}