We had the privilege of working with some of the big players in Auckland, New Zealand, London and the USA, covering a variety of industries over the decades we’ve been operating. Brand development has been at the core of most of our design work where we create an identity which will distinguish your company’s image, services and products from your competition. Brand development helps align your brand with your business goals, sending that message to your target market and reinforcing your brand in the process.
Brand development is a continuous process which grows and evolves as your products and services grow. And so your brand needs to flex and update according to media changes, cultural changes and target audience shifts. The brand development strategy we propose for our clients involves the following steps:
Researching and identifying your target market, what they expect of you and your products and how best to convey and portray those values through your brand.
Once this is established we’ll help you create useful and applicable content through imagery and your messages – logo straplines, advertising copy, social media content.
This content will then be focussed and reaching your target audiences through platforms we’re familiar with not just here in Auckland but also abroad. We have an equal amount of experience in print and traditional marketing too.
We have many ways of reaching your customers but one of the most effective can be to ask them directly through site feedback, surveys, questionnaires and polls which will help you identify and refine your brand and message to easier connect with your target audience.